The multinational financial services brand; Mastercard, has just integrated blockchain technology startups with the purpose of strengthening its FinTech project “Mastercard Start Path”.
According to company statements, the selected startups aim to bridge the gap between Web 2.0 to begin evolving to Web 3.0. “We welcome these startups to facilitate access to digital assets, build communities for accreditor and empower people to innovate for the future through Web 3.0 technologies,”.
Designed and planned to help startups in growing their markets, Mastercard Start Path is a program that consists of a six-month support, so that small and medium-sized projects developed with blockchain and crypto technology achieve sustained commercialization of their products and services.
Since 2014 and until today, Mastercard has supported more than 350 startups and many of them have become entrepreneurial unicorns; such is the case of Thought Machine, or the Indian startup Zeta or Razorpay.
In its latest startup integration, Mastercard added to its portfolio of companies with blockchain and cryptocurrency developments. A while back, the New York-based firm collaborated with the Coinbase Exchange to help Coinbase NFT users make purchases with Mastercard tokens.
The division dedicated exclusively to crypto technology of Mastercard is called Start Path Crypto, and is a crypto accelerator dedicated to support all those seed, series A and B startups that actively participate in the development of projects based on the latest in blockchain and crypto, offering them support for a period of three months.
Digital wallet Uphold, and cryptoasset storage company GK8 are two of the latest 25 startups Mastercard added to its Start Path Crypto program.